Search, for example, is where you can follow a single user, Trending is now the Explore tab, Likes can be seen in your profile, and mentions in notifications. However, the Activity and Collection columns seem to have been removed, while others have found new homes. Twitter stated the new version of TweetDeck would feature new columns. Each is only one click away, so no more getting lost while vertically scrolling for that one keyword search column. This allows you to tidy up your workspace by grouping similar columns together. Now you can create multiple Decks instead of just one large one. One of my personal favorite additions so far has been Decks. Display settings are still available and now have their own menu item, which is where font size lives. The general settings now take you to Twitter’s main settings section. Now you will be able to change the width of the columns individually rather than all at once, allowing for some columns like Home to stand out more. In addition, the tweet cards now match too.Ĭolumn settings have made a significant change as well. The UI matches the native apps even down to the addition to messages drawer that slides up just like the website. However, there’s no longer any mistaking that TweetDeck isn’t a product of Twitter. With the most narrow columns, you can only see four to six tweets at the smallest settings, depending on their content. The individual tweet cards are naturally longer. This new design comes with some compromises for now. Gone is the minimalistic look and in its place is a Twitter-inspired design. The first change you will notice when looking at the new TweetDeck preview is its major design overhaul. Next to those options, you will find the schedule tweet and tag location options, just like the main Twitter app.įirst design overhaul makes it look more like native Twitter TweetDeck now allows users to add the full suite of media options to tweets, including images, gifs, polls, and emojis. The newly designed tweet menu looks like the one from other native Twitter apps. One of the most exciting additions is native support for Twitter polls and gifs. The preview comes with both improvements and probably some unwelcomed changes, but one thing is for sure: it definitely looks like a Twitter product now. Luckily our sister site Space Explored‘s account was one of them. A preview of the newest version keeps that idea while bringing a new design and better integration with recent Twitter tools, although it comes with some compromises for now.Ĭurrently, the new TweetDeck preview is only available to select users. The ability to see tweets as they happen in real-time from those I follow or specific keywords is an essential tool in modern journalism. Tweeten’s totally customisable interface presents a personal social media manager for those who want to take control of how they post and monitor content.For years I’ve been a power user of Twitter’s TweetDeck. While Tweeten adopts the same minimalist design of TweetDeck, its main drawcard is its customisability. Though both applications currently lack a mobile version, the size of TweetDeck and Tweeten’s dashboard demands sufficient screen space to keep track of your Twitter marketing content. Tweeten “removes the unnecessary noise and keeps you updated in real-time” by building off of TweetDeck. TweetDeck not only enhances the way businesses create and schedule content but how they gauge reactions in the Twitterverse. On top of this, you can add as many TweetDeck columns as you wish. TweetDeck centralises your business’ Twitter accounts while helping you “reach your audiences and discover the best of Twitter.” As it is owned by Twitter, there are very few hiccups between both interfaces, and it has advanced social listening functions. Both applications act as your very own Twitter command centre to schedule and post content in one place as well as stay on top of business trends by organising tweets and hashtags into manageable columns. Fortunately, the free Twitter dashboard applications, TweetDeck and Tweeten, make this a reality. But businesses, particularly now, want to optimise their online reach with as little pinch to the pocket as possible. The key to social media marketing is taking control of your social media, not letting it control you. What social media marketing is really about Staying on top of current trends is important, so too is enhancing how you use Twitter to publish content and market your brand. Therefore, it is one of the most useful networks for digital marketing. There’s a reason why around one quarter of all verified Twitter accounts are journalists: Twitter is a great online platform to keep abreast of what’s going on in the world.
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